Regular attendees of the Olimpico Stadium are already familiar with the change: a new era has begun in Rome. To watch AS Roma matches, neither traditional paper tickets nor printed PDF versions are sufficient anymore. Entry to the stadium is now exclusively granted via a QR code saved digitally on a smartphone. This significant transformation marks a clear departure from established traditions towards advanced technology, driven by a very specific and impactful purpose.
As reported by the Roman edition of La Repubblica, this strategic decision is not solely focused on modernizing the fan experience. Fundamentally, it`s a precise and robust plan to combat ticket scalping, a persistent issue that consistently deprives the club of potential revenue and valuable stadium seats. The Giallorossi club has actively engaged its fanbase, encouraging them to report any individuals found reselling tickets outside official channels. In September alone, over 300 formal warnings were issued to those caught distributing tickets on unauthorized platforms.
The primary objective is to re-establish a secure and meticulously controlled environment for ticket distribution. In full alignment with FIFA and UEFA directives, this innovative digital system guarantees that every ticket issued is unique and cannot be duplicated. Even a simple screenshot is now rendered invalid, effectively preventing unauthorized sharing or resale. Beyond significantly enhanced security, this transformation also yields notable environmental benefits. Fans who purchase their tickets through the official AS Roma website, the club`s app, or the season ticket platform are assured seamless and entirely risk-free access. Conversely, anyone attempting to sell or transfer tickets through unofficial or unauthorized means will, as previously stated, receive a formal warning.
