
House of Doge, the official operational arm of the Dogecoin Foundation, has become the principal shareholder of the Serie C club, marking a significant entry for a leading cryptocurrency entity, also used by Tesla`s founder Elon Musk, into European football.

A new era is dawning for Triestina. The football club, based in the Friuli Venezia Giulia region, is undergoing a change of ownership that signifies a historic shift for the sport. The new majority shareholder is House of Doge, the operational arm of the Dogecoin Foundation, a global leader in the cryptocurrency sector. This groundbreaking acquisition represents the first of its kind in European football, merging the worlds of professional sports and digital assets.
The Cryptocurrency Giant
Dogecoin is a decentralized, open-source digital currency that was initially launched in December 2013 by software engineers Billy Markus and Jackson Palmer. In recent years, the company has seen exponential growth, with its cryptocurrencies being adopted as a payment method by companies under the leadership of Elon Musk, including Tesla.
“Our investment in Triestina goes far beyond football,” explained Marco Margiotta, CEO of House of Doge. “It’s about connecting the global Dogecoin community with one of Europe`s most historic clubs and demonstrating that digital assets can generate real-world value, culture, and passion. We aim to create a shared movement that unites local pride with global innovation.”
The Club`s Statement
In an official statement, Us Triestina Calcio 1918 highlighted the revolutionary nature of the deal. “This groundbreaking operation marks the direct integration of a cryptocurrency-linked commercial vehicle into our club`s structure, a first for a European football team.” The company`s stated objective is to “accelerate the adoption of Dogecoin” through the platform of sports, covering various aspects from payments and partnerships to enhancing global fan experiences.