For the second year running, the Bianconeri choose the Bavarian city, home of Adidas, for their pre-season preparations: a strategic location.
For the second consecutive summer, Juventus has opted to hold its pre-season training camp in Herzogenaurach, at the main headquarters of Adidas. This strategic choice aims to immediately boost concentration and elevate the work pace in anticipation of the new season, while also fostering a direct line with the technical sponsor`s leadership for potential future commercial activities.
The Bavarian facility provides everything needed for optimal training. It was, in fact, notably used by the German national team for their camp during their home European Championship last summer. Annually, numerous teams rotate through this state-of-the-art center for their summer camps, highlighting its suitability.
Last summer, Juventus stayed from July 20th to 26th, a period during which Thiago Motta began to shape his initial tactical proposals. This year, from August 2nd to 9th (before moving to Dortmund for a friendly against Borussia), coach Tudor is keenly focused on making up for lost time, given the players` late return from holidays following the Club World Cup.
