Juventus` General Manager, Comolli, aims to build a winning team around the young Turkish talent, also to deter top European clubs who are monitoring him.
Following an impressive rise that saw him debut in Serie A with the number ten jersey and contribute with assists and a Champions League goal, Kenan Yildiz is set for further recognition from Juventus. A significant salary increase is anticipated, placing him among the team`s top five earners, just behind Dusan Vlahovic and Jonathan David, and on par with a key player like Gleison Bremer. The Bianconeri management envisions Yildiz as the cornerstone of a refreshed and ambitious Juventus. Contract extension negotiations are underway, and despite the inherent complexities, there is mutual confidence: Yildiz views Turin as the ideal environment for his development, and Juventus is determined to secure its 100-million-euro talent.
Yildiz: An Exponential Growth
Yildiz`s progression has been remarkable. From a market value of under 10 million euros two years ago, it surged to 50 million in just one year, and now, for Juventus, his valuation exceeds 100 million. Damien Comolli has already rejected a 70 million euro offer from Chelsea. Kenan`s charisma, likened to that of Alessandro Del Piero, captivates fans and sponsors, leading him to become a testimonial for a renowned video game company. His playing style merges the German pragmatism inherited from his mother with the Turkish creativity from his father, resulting in a competitive, meticulous (even in diet) player capable of enchanting with close-control dribbles and brilliant passes.
The New Juventus Will Be Built Around Yildiz
Kenan Yildiz is at the heart of the Juventus project, an idea also championed by John Elkann, who sees him as the club`s face for its return to triumph. His contract extension is merely the initial step in a broader strategy by Comolli, Giorgio Chiellini, and Francois Modesto: not only to retain Yildiz but also to continually strengthen the squad to deter advances from other top clubs. Offers of 100 million euros, while substantial, are not considered extravagant, especially when compared to recent expenditures by clubs like Liverpool. Therefore, beyond the contract renewal, it is crucial to continue reinforcing Juventus to solidify its commitment to Kenan and preempt any future temptations. Coach Igor Tudor also plays a pivotal role, having immediately placed Yildiz at the center of Juventus` plans, granting him increased responsibility on the field and in the dressing room despite his young age, even appointing him among the vice-captains.
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