The Film on Napoli`s Fourth Scudetto, Produced by De Laurentiis, Among Italy`s Most-Watched. The President Perfectly Blends His Two Worlds: `And for this season, we want to do even better…`
The stellar trio of Leonardo Di Caprio, Sean Penn, and Benicio Del Toro has been outshone by the exploits of Lukaku and McTominay, under the direction of Antonio Conte. While awaiting the stadium lights to turn on at San Siro, Napoli is celebrating a significant victory off the pitch. `Ag4in`, the film produced by President Aurelio De Laurentiis about the fourth Scudetto won by the Azzurri last May, has cemented its place as the most-watched film in Italian cinemas since its release a few days ago. Its first two days generated over 300 thousand euros, with considerable growth expected this weekend and in the coming days.
The president is already preparing for the upcoming season. “We are already shooting scenes for this season; there will be a continuation, and it all started with De Bruyne`s signing. With the inclusion of the Champions League, it will clearly be more complex; we want to try something different, even going into the locker rooms of other teams. We need to be even better, delivering the film within a week of the end of the championship.”
Football and Cinema: A Winning Combination
De Laurentiis`s knack for merging his two worlds is undeniable. On one side, cinema, his family`s historical enterprise. On the other, football, with Napoli bringing in unprecedented revenues and sporting successes, as the Azzurri had never won two Scudetti in three years. These are the reasons to celebrate the achievements, creating a product highly appreciated by the public so far.
Observing the figures with satisfaction, the president is concretely exploring how to expand the synergy between Napoli Football and the big screen on a larger scale. The ideas are numerous: from producing a docuseries to biographical films about the protagonists who are writing important chapters in the club`s history. De Laurentiis, once again, proves to be a visionary entrepreneur, making victories on the field seem like simple and logical consequences.
