Lega Serie A`s YouTube channel is recognized among the world`s most-followed sports leagues.
With an impressive tally of over 475 million views and more than 16 million hours of content watched in just the latest season, Lega Serie A’s official YouTube channel has achieved the significant milestone of 10 million subscribers. This remarkable success is underpinned by a diverse array of content offerings, including captivating match highlights, dynamic compilations of the most spectacular plays, exclusive behind-the-scenes glimpses of competitions and clubs, and special productions created at the International Broadcast Centre in Lissone.
Key among these are acclaimed docu-films such as `The Great Race`, which chronicled Napoli`s Scudetto triumph under Antonio Conte, and `Dream`, celebrating Bologna`s Coppa Italia victory. Additionally, the `Champions of Made in Italy` series showcases the league`s unique appeal. These are just a few examples of the daily content readily available to a global audience. Beyond Italy, the leading countries contributing to these impressive viewership numbers include Indonesia, the United Kingdom, the United States, and India. Notably, for the 2024/2025 season, the most-viewed video was the highlights from AC Milan`s successful Supercoppa final against Inter.
Lega Serie A CEO Luigi De Siervo Expresses Satisfaction
“Reaching the 10-million subscriber mark on our YouTube channel positions us among the most followed sports leagues globally on the leading video streaming platform. This prestigious achievement validates the extensive efforts made over recent years to transform Lega Calcio into a genuine Media Company, adept at producing exclusive, original, and engaging editorial content that vividly portrays our football and our clubs.”
“The results we are seeing once again underscore the immense global desire for Serie A content. Fans worldwide crave more than just matches or highlights; they seek to deeply understand what has become Europe’s most compelling championship in recent years. They want to discover its protagonists, tactical approaches, behind-the-scenes stories, and intriguing details. For example, our `Made In Italy` project has enabled us to showcase to the world all the wonders our country can offer, including through the lens of football.”
